Reniu Medspa
Reniu MedSpa is owned and operated by Board Certified Nurse Practitioner and Registered Nurse First Assistant, Sylvia Ayers. Hoping to grow her business and provide her current clientele a source of reliable information, she contracted me to design and build her first website and develop her brand. It was important to Sylvia to convey to her clients that the products and services she offers were chosen based on her years of industry experience, her extensive training in aesthetics and thorough research. And she carefully wrote her content to help her clients understand these intricacies.
This website is designed to take that important content and wrap it in a luxurious, spa-like package that clients can easily use. But it was also important to remain approachable and realistic. That idea guided the choice in imagery. The people featured on the site needed to be “real”. Wrinkles and imperfect skin are perfectly fine, but confidence and a sense of well-being are required.